Calleija Jewellers (Royal Arcade) – London, England
On the strength of successfully designing the Calleija Jewellers headquarters, at Main Beach, Gold Coast, we rolled out the look and feel into the new retail outlet and workshop in Royal Arcade, London. Recognised as the first retail arcade in London, we interfaced closely with London based heritage architects to achieve planning and building approval for the refit.
The Royal Arcade tenancy extended over two levels and a basement cellar. The store having increased prominence fronting Bond Street. The colour pallet and theme developed for the Main Beach boutique served as the departure point for this fitout. The exceedingly small tenancy, in combination with heritage restrictions, dictated that every square centimetre of the tenancy, including vertical surfaces, had to be utilised to exhibit and promote the Calleija style and Jewellery. Bespoke display cases were to be much a piece of art as the object displayed within. The resulting fitout is unique with common Calleija styling throughout